Ray Ban Erika Rubber Brown

The second day of PROGRAMMATIC I/O will feature case studies and discussions with representatives from across the industry including today’s top data driven marketing innovators. Beginning with a presentation by Tiziano Cembali and Nicola Saraceno of Luxottica, the world’s largest eyewear company with brands including Ray Ban and Oakley, other noteworthy speakers include Belinda Smith of Electronic Arts, who will discuss how her company uses data to support its enormous video game brands, and Nordstrom’s Walker Lockhart and Kindle Fell, who will share tidbits on the retailer’s plans for programmatic. The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two bi coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O.

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I been listening for 40 plus years to saxophonist Odean Pope, a Philadelphia original brilliant, earthy and idiosyncratic. Mentored as a teen by John Coltrane, Pope has never been a Trane clone; whereas The Master solos tend to move ever upward, always straining toward that next mountain top, Pope improvisations head in the opposite direction, spiraling down, down, down toward the earth. His lines are thickly braided and they make their way into his tunes: Lasha, Chant, Saxophone Shop, which were among the numbers he played with his Saxophone Choir during Thursday late set at the Blue Note.

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